When Information and Transport Work Together: SMS, eVouchers and Screening Uptake

Screening invitations compete with transport costs, time and uncertainty. The trial tested whether communication and practical support could change actual attendance rather than knowledge alone. Messaging increased screening attendance, and the combination of communication with transport support produced a larger improvement than communication alone. The study shows why digital communication can be more useful when it is paired with a response to a concrete barrier people face in reaching care.
Connected theme: Women’s Health, Cancer & Reproductive Equity
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Original publication: 10.1136/bmjinnov-2018-000276 · Publisher page


